Alert

Custom apparel, printed and stitched in Brooklyn

Guide

Embroidery

Stitched marks hold up to wear, washing and time. The trade-off is that artwork has to be prepared for a needle, not an inkjet.

How it works

A machine stitches your design in thread, following a digitized file that tells it where each stitch goes. That file is the whole game: the same artwork can stitch beautifully or badly depending on how it was prepared.

Digitizing is the process of converting flat artwork into a stitch file. It sets stitch type, direction, density and the order the machine sews in. It is a separate step from printing and is usually done once per design.

Why digitization matters

Fine detail, thin strokes and small text do not survive embroidery intact. A digitizer simplifies those elements so the finished mark reads clearly at the size it will actually be stitched.

If your logo has only ever existed as a flat image, it will need digitizing before it can be embroidered. If you already have a stitch file, send it with the order — that removes a step and a cost.

Garments and placements

Polos, caps, jackets, crewnecks and hoodies are the usual candidates. Left chest, full front, back and sleeve placements are all workable, but the garment construction decides what is practical — a lined jacket behaves differently to a polo.

Caps are stitched on a curved surface, so front panels take smaller designs than a flat chest.

Artwork requirements

Vector artwork is preferred. Send SVG, AI or EPS if you have them, or a high-resolution PNG or PDF if you do not. Avoid sending a photo of a logo, a business card scan, or a low-resolution web image.

We review each file for stitch suitability before production and will tell you if it needs simplifying.